Here’s a small selection of projects I’ve led, from strategy to execution, to drive results for businesses.
These examples highlight more tangible, visible work, but not everything can be easily visualised, and not every contribution can be shown. They demonstrate breadth, but represent just the tip of the iceberg when it comes to the projects I’ve worked on.
Explore Projects
Paid Campaigns
Strategising, executing and optimising paid lead gen campaigns within owned budget to achieve a reduction in CPCs and CPLs.
Bringing a Brand Idea to Life
Embedding a brand internally through a multi-sensory event following a brand refresh.
Influencer Strategy
Leveraging influencer partnerships to help drive brand growth for a new challenger brand.
Growing Email Engagement
Analysing the marketing funnel and user journeys to increase email engagement and nurture opportunities.
Driving Retail Growth
Driving trial and purchase in retail to increase ROS in some of the biggest UK retailers.
