Driving Retail Growth
Scope
Drive trial and purchase for a newly listed challenger brand in some of the biggest UK supermarkets.
Result
+ Increase in base and promo rate of sale (ROS).
+ Strong positive feedback from retailers, customers, and internal teams - supporting stronger collaboration and future activity.
+ Increase in consumer awareness and trial.
+ Understanding of what media and promotions work in retail for the client.
+ Helped to win listings and confidence to become the UK’s fastest-growing coffee brand.
Multi-layered complexity
With limited brand awareness, the focus was on building visibility, while supporting trial, repeat purchase, and long-term retailer relationships. Activity combined pricing promotions with media planning and buying which spanned across multiple channels and touchpoints. Each media placement brought its own workflows and complexities - from last-minute OOH creative changes to highly detailed, store-level activations and coordination with third parties.
Ongoing audits of digital platforms and in-store execution ensured accuracy, visibility, and availability, while bespoke tracking and planning frameworks enabled informed data-led decision-making.
Media was planned and activated in line with commercial priorities, promotional moments, and key retail periods, supported by close collaboration with retailers to deliver larger-scale, experience-led activations.
Retail activation sat alongside the ongoing management of the brand’s D2C channel as well as a launch onto Amazon, requiring a consistent and considered approach across all environments. This was all underpinned by close collaboration with supply chain teams and meticulous timeline management.
