Shopper Marketing

Retail activations designed to drive trial and purchase for a newly listed challenger brand in the UK’s largest supermarkets.

Shopper marketing initiatives combined pricing promotions, media planning and buying, and in-store retail activations to build visibility, support repeat purchase, and strengthen retailer relationships. Campaigns ran across multiple touchpoints and required coordination with third-party partners, each with its own operational complexity.

Ongoing audits of digital platforms and in-store execution ensured accuracy, visibility, and product availability, while bespoke tracking and planning frameworks enabled data-led decision-making. Media and retail activations were aligned with commercial priorities, promotional periods, and key retail moments, supported by close collaboration with retailers to deliver large-scale, experience-led campaigns.

Retail activity was underpinned by close collaboration with supply chain teams and meticulous timeline management, and ran alongside management of the brand’s D2C channel and launch onto Amazon.

Fastest-growing coffee brand
UK retailer digital screen activation
UK Retail Activation - In-store hot sampling

Retail Activation | OOH Media Campaign | FMCG Shopper Marketing | Media Planning | Media Buying | Promotion Planning | Campaign Analysis | Brand Activation | Project Management | Budget Management | Retail Media Strategy | Marketing Strategy | In-Store Sampling | Briefing and Co-ordination | Commercial Growth | UK Retail Partnerships | Brand Awareness and Trial | Campaign Consistency | Hot Coffee Sampling

Results:

Increase in base and
promotional rate of sale (ROS)
+ gained clear insights
into effective media and promotional tactics

Increase in consumer
awareness and trial
+ gained positive feedback
from retailers and consumers

WINNER

Gained further retailer listings helping to become the UK’s fastest-growing coffee brand (Kantar)