Driven by an appreciation for both my left (analytical) and right (creative) brain, I intentionally chose a path in marketing and have spent over a decade building cross-industry experience ranging from FMCG challenger brands to charities and global corporations.

Freelance and fractional roles have exposed me to a diverse range of marketing projects and challenges to overcome, providing me with hands-on experience in leading research and insight, product development, graphic design, campaign planning, paid media, events, and so much more. Over time, I've built a versatile skill set that covers the full marketing mix.

When I work with a business, I embed fully. I work as an extension of the team. Sometimes, I am the team. I bring focus, experience, and flexibility, without the overhead of a traditional agency, the constraints of timesheets, or the internal challenges that can come with permanent roles. This allows me to stay focused on what matters - producing quality work and delivering results that drive real impact. I distilled this approach into what I now call +1: a way to deliver flexible, and impactful marketing support to businesses.