With a tight-turnaround, an all-staff internal event was produced to celebrate Landsec’s 75th anniversary as well as the launch of a refreshed brand identity.

Recognising the central role employees play in shaping brand experience, this event translated their brand idea ‘Everything is Experience’, into a tangible, multi-sensory experience. Employees were immersed in a series of carefully designed moments as soon as they exited London underground stations local to the event location that ranged from meditation rooms to edible installations - each created to surprise, delight, and reinforce the brand beyond just a refreshed visual identity.

By turning an abstract idea into a lived experience that engaged all five senses, the brand became more memorable, meaningful, and embedded in everyday interaction.