Paid Social Campaigns

LinkedIn paid social campaigns were critical to driving high-quality B2B lead generation as part of Stylus’ key macro-trend campaigns. Performance was enhanced through targeted ICP segmentation, tailored messaging, and bespoke creative that was designed to capture attention in competitive social feeds.

Structured experimentation, including regional audience trials and ad format testing, together with continuous optimisation and careful budget management, ensured cost-effective campaigns that consistently delivered stronger lead generation outcomes.

LinkedIn Paid Ad Campaign
LinkedIn Paid Ad Campaign

LinkedIn Paid Social Campaigns | B2B Lead Generation | Macro Trend Campaigns | Content Campaigns | Marketing Strategy | Project Management | Creative Development | Copywriting | Creative Development | Campaign Optimisation | Data Flow Corrections | Targeting | Budget Management | Global Audience | Ad Variant Testing | Data Analysis | Agency + Internal Stakeholder Management | Reporting | Campaign Planning | KPI Setting | Team Lead

Results:

48%

Reduction in cost per click (CPC)

60%

Reduction in cost per lead (CPL)

82%

Lead volume increase, while improving lead quality